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23
May 2005
Beyond
parody
The
great minds at AdBusters are set to
strike a mighty blow against ecology-destroying-global-neocon-brandname-capitalism
with...wait for it...a
rubber duckie:
I
recently created a Blackspot product for my packaging design class:
a Blackspot Rubber Duck. I thought that this product would be useful
for parents who want to teach their children about social and environmental
issues. The packaging is a pun on fast-food boxes, and to further this
parallel, I included a pamphlet inside made to look like a napkin. The
pamphlet includes info on the duck, the Blackspot mission, as well as
some ideas for how to get involved. There’s also a receipt inside
the box stating the cost of production and what is being made per duck.
 |
.....feel
The Power..... |
It
seems even the other AdBusters boneheads are somewhat baffled by this...er...enigmatic
campaign device:
I
dont understand what the hell this duck is going to provide for anyone...could
u please explain to me what the point of this product is...Thanks
A
better product could be chosen though.
Rubber ducks generally arent brand named
How
do you want to use a rubber duck to get an environmental point across?
What is it going to "do" that will help kids learn about environmentalism?
I
get the impression that you have some good ideas but no cohering, overarching
idea. For example, if you used a hemp cow doll in a burger box, wouldn't
that sort of make more sense?
Still,
the Mighty Mallard has some fans:
Well
I think the duck idea is an okay plan. I mean I had a rubber ducky as
a kid and I played with it a lot (why) because I didn’t have very
many toys. A duck product is something aimed more at 2-5 year olds,
I mean if you can get a kid to be remotely socially conscious at that
age and keep with it then you have something started.
You
tell 'em 'bro.
 |
Soooo...we
meet again, Mr. Wolfowitz!
Only this time, the advantage is MINE!! |
Quack,
quack!!
QUACK,
QUACK!!
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